What you can expect from SaaSiest 2022

SaaSiest is the largest community-driven B2B SaaS event in the region, and now we re bringing you the digital version of the same format, SaaSiest Digital 2022. For a full day, we gather Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new highs!

  • 1-day online event with a focus on tactical sessions
  • 50+ best-in-class international speakers from some of the leading global B2B SaaS companies
  • AMA sessions with speakers
  • Access to speakers' artifacts and personal templates & documents
  • Workshops/Breakout sessions in several disciplines
  • 100+ Networking and 1-1 meetings
  • CEO and Executive member-exclusive sessions
  • VC & Capital Matchmaking & Deal Room access

SaaS Nordic's mission is to provide a forum for all SaaS Nordic professionals to share and learn from peers, across all operational disciplines! We empower you with the knowledge to grow faster than ever before!

Schedule

Welcome to SaaSiest Digital 2022!

10min

Being a Born Global!

Coming out of Scandinavia or a similar smaller domestic market, you're forced to think globally from the get-go! How does this affect and shape an organization and what are the critical elements to get right?  In this opening session, we will hear from Jeppe Rindom, CEO and Co-Founder of the Danish Unicorn Pleo about being a born global business - and what they've learned throughout their journey that we can all benefit from!

Main Stage 30min

Data, Data and some more Data!

The outside world (institutional capital) is valuing your NRR more than the growth it seems these days! At least the balance has shifted!

This brings 2 problems:

1. Many companies don't know how to make this transition from growth to a profitability mindset (it is a structural, people, and process problem all of a sudden)

2. They suddenly don't know what good looks like. What are best-in-class NRR benchmarks? What is an acceptable level?

Nathan Latka, CEO and Founder of Founderpath will share the largest set of data points ever seen in this space for you to see how you compare!

Main Stage 30min

It's time for B2B SaaS marketers to go back to basics - how do you reset your organization for the new reality!

What happens when your marketing team needs to switch from a mindset of GROWTH (at all cost?) to PROFITABILITY? The new financial reality has seen many marketing teams lose a significant portion of their budgets, yet the business needs to move forward and progress! How do you do this?

Moderator:
Sophie Hedestad
, CMO, Netigate

Panelist: 
Susanne Rönnqvist Ahmadi
, VP International Marketing, Hubspot
Frida Ahrenby
, CMO, GetAccept

Main Stage 30min

Networking Break

30min

The 5 Stages of Scaling your Marketing Organization

There is a time, place and need for specific talents in your growth journey! How do you know when to hire a particular talent? What are the different stages (and who do you need to hire) as your marketing organization's needs expand?
From the T-shaped talent to specialists and product marketers - Jonathan Bean, CMO, Sinch has seen it all and will share with us his playbook on how you should grow your marketing organization the right way!

Revenue Stage 18min

Make the case for Culture - Here is where you need to invest!

For years people have been saying that Culture is key to supporting your business's growth journey! And yet, not enough businesses dedicate enough resources to this, often because they don't know how to measure the ROI of a strong, clear, mission-driven, and inclusive culture!  In this session we'll hear from 3 People and Culture professionals on how you make the case for Culture - and turn it into a super power!

Panelists:
Anna Gullstrand
, Cheif People & Culture Officer, Mentimeter
Helena Tivell
, VP People, Kognity
Satu Muilu
, VP People, Supermetrics

CEO Stage 20min

Paying customers vs Profitable Customers - The power of Cohort Analysis!

You have paying customers and then you have PROFITABLE customers! The best companies in class have figured out how to get profitable customers, and there is a process to it! In this session Bob Thomas, Principal, Oxx will share with us the importance of Cohort Analysis and share the framework used to identify profitable customers. Join live to access this masterclass and template!

Revenue Stage 20min

The 5 things you need to do right to get to 1m in ARR!

In a growth phase, it usually comes down to a few key activities to get right to scale fast! Which are those? In this session Veronica Riederle, CEO & Co-Founder Demodesk will share her lessons learned from their scaleup journey and the 5  key activities that accelerated their growth to 1m Euro in ARR.

CEO Stage 20min

Networking Break

40min

How the Founder's role evolves in a company as it scales

As the founder, you’re the heart and soul of the organization, at least initially! As the business and operations scale, dynamics change and many founders go from being the main character into functional leaders or advisors/board members! When is the right moment to hand over the baton to someone else? How do you make this transition and how does it affect the organization going forward? How do you ensure your successor is geared for success?

Join this fireside chat between Camilla Ley Valentin, Founder and Board member, Queue-it, and Daniel Melkerson Co-Founder & CSO, PinMeTo 

CEO Stage 20min

Your Commercial Team F*ed Your Roadmap, and it’s Probably Your Fault!

We've all at some point experienced a gap between our Product team, the product value proposition vs the commercial organizations commitments to the market! If you are a Product Leader and find yourself in this position, it is your own fault! Ian Stendera, VP Product, Ardoq shares his framework that will not only help you avoid this costly misalignment but also ensure you get the commercial team to work for you! 

Product Stage 20min

SDR Elevation | The SDR Academy that scales!

What are the key ingredients in key SDR enablement? Becca Burns, Enablement Manager at Pleo will share her playbook on the 3 key elements: Skills, Wills & Context

    1. Skills are about understanding & developing the skills needed for success in the role 
    2. Wills are about understanding and leveraging what motivates you to be successful 
    3. Context is about making sure the setup allows for achieving success

In this session, you will learn how to build and structure your Acadamy to best support your SDRs continuously!

Revenue Stage 20min

Voice of the Customer - how to involve customers in your growth journey!

NPS surveys or reactive collection of customer voice, is no longer enough. To thrive in the age of the customer, one must have a systematic approach not only when it comes to how to collect customer voice, but also how to analyze, share, incorporate and value it as an integral part of a company’s decision-making dataset. Niclas Ramon Staberg, Operating Advisor, Verdane - will share how B2B SaaS companies need to work with the Voice of the Customer(VoC), and how you as a leader can involve your customers in your growth journey.

Customer Success Stage 20min

4 lesson learned - how to design a channel program to fuel 50% of new ARR!

Some of the fastest growing B2B SaaS companies can thank their successful Partner Channel Sales program for their rapid growth! But what makes their programs so successful? There is actually a formula! Jesper Larsen, Partner Director, Voyado has built some of the greatest Partner Channel Sales programs in our space and will share his playbook to help you get your partner program to new heights. 

Revenue Stage 20min

Move fast, adjust and pivot: Five tips for adapting your product to the market needs!

The world and your customers' needs are changing (all the time) so you need to make sure your product stays relevant and top of mind at all times! How do you make sure you are not just a vitamin, but in fact a life-saving medicine?
Ingrid Ødegaard, VP of Product, IndyRiot shares her process and framework of how to stay on top from a product perspective - move fast, adjust and pivot!

Product Stage 20min

Behind the scenes of a 400m Euro exit!

How do you architect an exit to maximize your value while minimizing your risks? In this session Thomas Zanzinger, CEO, InRiver walks us through a timeline of the last 6 months leading up to the transactions. You will get an insight into what the key motions were, how this process affected the CEO and the rest of the organization, and what the key lessons are for anyone planning a similar transaction

CEO Stage 20min

Health score - How to get it right!

Now more than ever you need to know the status and the well being of your customers! Do you have framework to continuously asses the health score of your customers? If not, you need sort it out now! Pamela Alvarez, VP Customer Success, Dixa, will share her framework that has been widely successful in getting the health score right and driving the customer success activities forward in B2B SaaS companies! 

Customer Success Stage 20min

The importance of a company Performance Framework

If you don't already have a Performance Framework in place, now it is time to get it! Performance Frameworks such as OKRs, PBC, etc are key in aligning an organization and making everyone rowing in the same direction. All great in theory, however too many companies fail with their execution and follow-up of the programs! Niklas Olsson, COO, Questback, and published author on the topic of OKRs will share his playbook on how to implement and manage an OKR framework to drive progress! 

CEO Stage 20min

How to build a Pre-sales function - what is right for you?

How do you get the most out of a Pre-Sales function? What is the main purpose of it - spoiler alert....it is not about doing demos?! How you build your Pre-sales organization very much depends on how you design your Sales process! 
Jacob Jagger
,  Global Head of Technical Pre-Sales, Templafy shares with us how Templafy has gone about building a Pre-Sales function to drive global revenue!

Revenue Stage 20min

Lessons learned: Growing the Customer Success team from 1 to 40 people in less than 3 years!

In the age where Net Retention rates are a key metric, where minimizing churn is a priority and delivering fast value & ROI to your customers is a must -  The Customer Success function is quickly becoming a critical part of your overall business success!
In this session Sofie Folkesson, Head of Customer Success, Position Green will share her method of how to structure a CS organization and the process of scaling the team from 1-40 people in less than 3 years!

Customer Success Stage 20min

The PMs are not the CEOs of the product teams - or are they?

Who is the real CEO of your Product? Is it the PM or someone else? The answer is, that it depends on your PM philosophy! In this panel discussion, we will hear from 3 experienced Product leaders how to think about this, and most importantly why it matters to have it defined!

Moderator: Petra Färm, CEO, Tolpagorni thoughts

Panelist
Jarek Owczarek, CPO & Founder, Contractbook
Anne Skov Myrup, VP Product, Planday
Stefan Ritter
, VP Product, SAP Learning 

Product Stage 20min

This is why you struggle with outbound - and here is how to fix it!

Have you experienced that your sales organization is not building pipe fast enough? Are you struggling with outbound? You are not alone, but there are things you can do today to improve!
Sindre Haaland
, CEO & Founder, SalesScreen shares what the best-in-class outbound teams do, what they say, and the frequency of interactions with prospects to understand what the appropriate setup is to improve your outbound game!

Revenue Stage 20min

Relationships - your core value for success!

Both B2B & B2C are actually individuals to individuals! The challenge for a business is how to build significant relationships at scale.
Ziv Peled
, Chief Customer Officer, AppsFlyer will share with us his secret sauce of how to develop, built, and achieve this.
In this session we will learn the pyramid of elements: Trust, Value & Relationship, and how all come together to build those tight bonds with customer that will propel your business to new heights!

Customer Success Stage 20min

Don't let your feature gap prevent you from going upmarket - get your enablers right!

Have you experienced a feature gap in your product when considering moving up the market? If so, there are a few ways to bridge this gap without losing time in development! In this session Gristel Tali, CPO at Katana will share how you can leverage enablers to speed up penetration and accelerate the acceptance in the new market! 

Product Stage 20min

Raising and Scaling - same game, different rules!

What does it take to raise 20m USD in Series A today? The game is the same, the rules though, have certainly changed! Join us for this session as Cristina Vila Vives, Founder & CEO at Cledara will give us an insight into the process of raising capital in these turbulent times, and how they've managed to break into the US successfully within a short timeframe!

CEO Stage 21min

Flying an airplane while building it – This is how you cope with Hyper SaaS Growth!

Growing from 0-300m USD ARR in record time puts a lot of pressure on the organization - growing pains! In this session, Dan Westgarth, COO at Deel will share his learnings of which organizational pieces are critical to get right and to strengthen in order to continue on the same trajectory when you find yourself in hypergrowth mode!

Main Stage 20min

The new Era of PLG - what you need to know about the future state of PLG!

To win in the Age of Connected Work, software companies must rethink the principles that underpin how they build, deliver, and charge for their products. They will be product-led in its truest sense; product usage will drive customer acquisition, retention, and expansion. Kyle Poyar, Operating Partner, OpenView will unpack the new 11 principles of PLG—aka how to build a generational software company in the Age of Connected Work. 

Main Stage 30min

How to kickstart a PLG strategy

How do you get started with PLG strategy - and how do you scale it? How do you move from a theoretical exercise in the management room, where you decide that you need to become more PLG driven, to actually getting it done in practice? What are some of the first steps you need to get right? Breezy Beaumont, Head of Growth, Correlated will walk us through all of these questions and share her playbook for you to kickstart your PLG strategy!

Main Stage 20min

Networking Break

30min

How to make the transition from lead generation to demand generation

There is a big difference between capturing demand and creating demand - these are two very different motions that will change how you do sales & marketing! The buying journey of today and the future looks very different from what we have been used to - customers want to buy on their terms, their time, and their conditions and you need to be there to support that motion. Kaylee Edmondson,  Director of Demand Generation, Brightwheel will share her Playbook and the critical steps for you to be successful with your transition to demand generation strategy.

Main Stage 30min

Your Strategic Message Map: the soul-searching and argument inducing process of building strategic alignment as you scale!

Call it what you want - a "Message Map", a "Blueprint", a "Manifesto", it is a foundational document that builds needed alignment around four core tenets of any strategy: vision, mission, competitive positioning, and persona-based USPs. In creating this holy grail internal document (and revisiting it regularly) you are forced to reckon with the divergent opinions that inevitably develop (and return) as you scale up and new influential leaders join.  This session will help you understand why putting the answers to these questions down on paper in a concise format, holding the document in high regard, using it as a litmus test for new ideas, and referencing it often is so important. And it will provide you with a simple-to-follow template and process for putting your own strategic message map together.

Main Stage 30min

Demand Generation needs a seat at the C-level table - here is how you get it done!

Done right, your Demand Generation strategy equals your Revenue Strategy in the future! You need to get the people with the highest authority in your organization to buy into this strategy as it affects how you will generate future revenue. The only way to do that is to claim a seat at the C-level table and make this a strategic play. 
Jessica Gilmartin, Head of Revenue Marketing, Asana will share her thoughts on how you can make Demand Generation a company-wide initiative with commitment and engagement from the highest authority in your organization!

Main Stage 30min

Closing of SaaSiest Digital 2022

5min

After work - SaaSiest Digital 2022

55min

Speakers

Kyle Poyar
Operating Partner, OpenView

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Jessica Gilmartin
Head of Revenue Marketing, Asana

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Nathan Latka
CEO Founderpath.com

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Breezy Beaumont
Head of Growth, Correlated

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Jeppe Rindom
Co-founder & CEO, PLEO

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Anna Gullstrand
Chief People and Culture Officer, Mentimeter

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Veronika Riederle
Co-Founder & CEO, Demodesk

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Vanessa Meyer
Managing Director, Bolt

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Sofie Folkesson
Head of Customer Success, Position Green

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Becca Burns
Enablement Manager

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Gristel Tali
CPO, Katana

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Daniel Melkersson
Co-Founder & CSO, PinMeTo

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Satu Muilu
VP People, Supermetrics

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Cristina Vila Vives
CEO & Co-Founder, Cledara

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Stefan Ritter
Vice President of Product Management, SAP Learning

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Camilla Ley Valentin
Co-Founder, Queue-it

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Sindre Haaland
CEO & Founder, SalesScreen

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Frida Ahrenby
CMO, GetAccept

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Ian Stendera
Vp of Product, Ardoq

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Jonathan Bean
CMO, Sinch

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Anne Skov Myrup
VP of Product, Planday

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Jarek Owczarek
Founder, Contractbook

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Tatiana Moguchaya Brandt
CEO, Earth Science Analytics AS

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Daniel Westgarth
COO, Deel

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Ingrid Ødegaard
VP of Product IndyRIOT

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Susanne Rönnqvist Ahmadi
VP International Marketing, HubSpot

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Bob Thomas
Principal at Oxx

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Sophie Hedestad
CMO, Netigate

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Jesper Larsen
Partner Director Voyado

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Pamela Alvarez
VP Customer Success, Dixa

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Niklas Olsson
COO, Questback

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Niclas Ramon Staberg
Operating Advisor, Verdane

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Kaylee Edmondson
Director of Demand Generation, Brigthwheel

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Ziv Peled
Chief Customer Officer, AppsFlyer

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Jacob Jagger
Global Head of Technical Pre-Sales, Templafy

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Helena Tivell
VP People, Kognity AB

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Thomas Zanzinger
CEO, inriver

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Daniel Nackovski
Co-Founder SaaS Nordic

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Thomas Sjöberg
Co-Founder SaaS Nordic

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SaaS Nordic

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